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Grigol Kartsivadze

Doctoral candidate in the marketing department of the Ivane Javakhishvili Tbilisi State University, Faculty of Economics and Business. He graduated from Tbilisi State University with a bachelors degree in 2022 and a masters degree in business administration in 2024. He is a visiting lecturer at the Department of Marketing at TSU. His scientific interests include marketing research and digital marketing.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	Grigol Kartsivadze Doctoral candidate in the marketing department of the Ivane Javakhishvili Tbilisi State University, Faculty of Economics and Business. He graduated from Tbilisi State University with a bachelors degree in 2022 and a masters degree in business administration in 2024. He is a visiting lecturer at the Department of Marketing at TSU. His scientific interests include marketing research and digital marketing.