English / ქართული / русский /
Teimuraz Shengelia


Social capital is a complex of human relationships that undergoes conversion into the other forms of the  capital. Having such capital in an international company helps to increase the efficiency of its activities.

In the process of measuring social capital at the international company level, it is  an  important to determine who enjoys with  the right to use social capital - an individual or an organization. The answer to  this question is ambiguous. On the one hand, the social capital of an organization cannot exist without its indivds. On the other hand, the social capital of the organization, even though it consists of the individual social capital of the employees, belongs to the organization as a whole, and is reflected in the good reputation of the company in the market.

Social capital is a complex methodological construction, it includes three interrelated components: trust, social interaction (networks), norms and rules (culture). All these  three components are closely related in the organizational environment, although in the process of measuring social capital  it is usually reduced to the analysis of one of its components - trust, networks or organizational culture. Therefore, the methodology of measuring social capital faces the problem of considering all these  three  components.

In contrast to the existing methods of measuring the individual aspects of social capital, the presented approach considers all three aspects of social capital, that  reflect the state and quality of social relations according to all these  three parameters.