Summary

In the article Social acceptance, the main characteristics of social acceptance and factors with socio-economic influences in the tourism industry, a unified picture of social acceptance, its determining social factors is discussed., which are directly proportional to the economic aspects of business, indicators, current and future perspectives of business, development. The article analyzes the connections between social acceptance, social interaction and social emotional experience, according to their determining characteristics, main challenges.

 The article presents the importance of social acceptance for relationships in tourism, business relationships, relationships between tourists and the host community, and relationships between tourists and tourists, social acceptance is a process, the prerequisites of which are created by the cultural awareness, taste, thinking, perception and evaluation skills of the society, their attitudes towards foreign tourists, the mentioned relations, Attitudes and sentiments create impressions and satisfaction that can actually improve current and future business revenues.

The article is based on the main problem in social relations, acceptance.  Acceptance between the parties is facilitated when the host society and tourists share similar features, for example: common communication, spoken language, origin, cultural experiences and traditions, Taste, style of dress, uniform non-verbal language of expressing emotions and more.  The similarity theory explains this process in a different way: according to the similarity theory, people are more kind to those who are similar to them. (Osbeck et al., 1997, pp. 114-117)

The author tries to present the determining factors of social acceptance established and discovered not only by research carried out in Georgia, but also by other international studies and theories, because social relations are a complex and complex process. And as individual as people differ from each other, the process of social acceptance is conditioned by individual perceptions and attitudes, which can be partially predicted by studying and researching the cultural awareness of society. It is important for the author to show the connection between social acceptance and business economic development, Each successful social connection creates a successful relationship, a satisfied customer, a positive impression and a future recommendation, which will contribute to the promotion of the tourist object, the region and the country.

Keywords: social acceptance, socio-economic factors, tourism industry